Eve Of
Destruction

Save the date: 30 September 2026

Eve of Destruction is a broad alliance of the willing, and those already in the trenches. We’ll be partnering with businesses, celebrities, academics, the wider scientific community and like-minded civil society organisations. 

Our tentative launch date is 30 September 2026. On this day, we hope to force the world to pause, and to prioritise climate action like never before. We’ve got big plans, inspired by Live Aid in 1985, and we’ll be sharing them as we go. 

Our digital campaign will be driven by the media, motivated for impactful action. Once launched, it will apply continuous pressure – using our network and other channels – until we achieve meaningful change. 

When a video is worth a million words  

 And a million YouTube views. This video, created by Daily Maverick, is our call to action: