Choose
Truth
Our maiden media literacy campaign, Choose Truth, was a blueprint for things to come. Its success fills us with hope
From blueprint to global campaign
LWe’ve started to deliver unified, powerful messages about the value and existential importance of truth. But this will only deliver long-term results once it graduates into a decades-long effort.
Simplify to amplify
Success lies in simplicity. We’re already working with hundreds of members in our network. Taking part in Choose Truth, these members used unsold advertising space to run the campaign, which resonated with their audiences.
The more members join us, the wider our messages will travel.
We, at Project Kontinuum, do the heavy lifting. We create the concept for each campaign, design it, translate it, customise it and make it available for free to all participating members. Striking, minimalist designs – like the hugely successful Got Milk? Campaign – leave a lasting impression.
Messages that are universally translatable connect meaningfully and cross language, culture and political borders.
Choose Truth partners included:
New York Times
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Reuters
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AFP
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BBC
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New York Times • Reuters • AFP • BBC •
We’ve reached every corner of the globe
People read the Choose Truth message in the New York Times. They saw it as a banner ad on Reuters, an editorial in The Irish Times and a video on the BBC. There were themed debates, documentary screenings and calls on governments to support journalism. From giants like AFP to local newspapers in Brazil, the message blew across language and cultural borders.
From strength to strength
We’re going to supplement our campaigns with other actions. We’re planning to run workshops and deliver training (everywhere from schools to corporate offices), organise events and share ad-hoc content with our network.
